Oxford University Press
International Express email Series
Project description:
Oxford University Press wanted to promote the pending availability of the Interactive Editions of their book series and associated competition with six incrementally distributed emails.
Project requirements:
The solution required that:
- the email designs conformed to the identity of the books
- the content was effectively communicated and attractive from within email client preview panes
- the promotion of the competition through the series without making the email content too similar
Solution supplied:
Through aberrance to the International Express Series identity and through considered use of design and content, six emails were built in HTML and suplied.
