Sambala Developments
Aptunet web site
Project description:
Sambala Developments needed an engaging web site that enabled them to communicate effectively with their prospects and existing customers and facilitated decision making via rich realtime demographics and reports.
Project requirements:
To communicate the product (investments and properties in the Cape Verde islands) and benefits, the solution required that:
- the site is optimised for search engine listings
- the information architecture and flow oriented to support lead generation and repeat visits
- monitor/track users paths and activities
- monitor/track traffic sources
- communicate officially, using a variety of mediums
- manage/control the content and view real-time statistics via a secure online interface
- promote user interaction with Sambala Developments
Solution supplied:
Using a combination of our Aptunet product, optional 'Bolt-ons' and custom modifications the project requirements are being satisfied through:
- proven search engine optimisation techniques, followed-up by position monitoring
- information flow / user path assessment and consultancy
- comprehensive real time, 'drill-down' statistics for all call-to-actions and incoming links
- flash-based interactive 'Recommend site/page feature'
- dynamic, admin controlled, related links/pages system
- user controlled 'save page/link' feature
- recently viewed pages feature
- working with the client to create/facilitate engaging:
- prose
- online and downloadable film clips
- faq and news systems
