The Chalfont Project
Aptunet web site
Project description:
The Chalfont Project required a corporate web site to enforce their existing position as experts in the feild of organizational solutions and to facilitate and manage lead generation.
Project requirements:
To communicate the benefits and the consulting services in addition to supporting and managing leads the solution required that:
- the site is optimised for search engine listings
- the information architecture and flow oriented to support lead generation and repeat visits
- deliver the numerous collaterol and resources
- monitor/track users paths and activities
- monitor/track traffic sources
- communicate officially, using a variety of mediums
- manage/control the content and view real-time statistics via a secure online interface
- promote user interaction with The Chalfont Project
Solution supplied:
Using a combination of our Aptunet product, optional 'Bolt-ons' and custom modifications the project requirements are being satisfied through:
- proven search engine optimisation techniques, followed-up by position monitoring
- searchable database of white papers and other articles in a variety of mediums
- information flow / user path assessment and consultancy
- comprehensive real time, 'drill-down' statistics for all call-to-actions and incoming links
- flash-based interactive 'Recommend site/page feature'
- dynamic, admin controlled, related links/pages system
- user controlled 'save page/link' feature
- recently viewed pages feature
- working with the client to create/facilitate engaging:
- prose
- online and downloadable film clips
- faq and news systems
